Why We Don’t Often Use 3D Visualisations?

3D visualisations became a huge part of the design industry, starting from architecture and interior design and finishing on homeware and cars. The reason for that is pretty simple: clients want to see the finish product before purchasing the service itself. However, this may be really tricky. Read on to find out why we are not doing 3D visualisations:

1.Time. Preparing 3D visualisation is time consuming. The HD image, that looks like a photo, is based on 3D model build in special software. Building the model takes weeks if not months, depending on the scale of the project. Our emphasis is on designing the interior itself.


2. Perspective. To prepare a good visualisation you have to think about the final outcome, like a photograph. What does it mean? It means that in some cases, the shots are taken from very bizarre places(like inside of a fridge or on the balcony) to get a good angle of the room. However, none of us will see the interior from that position. The crucial thing here is that the image never represents the room the way you see it, as the camera spectrum is narrower, so be prepared that what you see in 3D Visualisation may not be the perspective of the room you will ever see.

3D Visualisation Lighting

3.Lighting. Lighting plays a very important role in both photography and 3D visualisations. To get very sharp and visually interesting image, in same cases lights in the model have been adjusted or moved around to get this very effect, which means in natural conditions, in cloudy London, you may never see the space in that way.

4.It’s disappointing. To sum up all the points above, you get your expectations really high after seeing a 3D visualisation, and your interior may never look like that or you will never see it that way. The light won’t be the same, or the angle you are seeing the room is not the same, or maybe the stool has a different fabric, overall this is not what you expected. It may look much better, but it just won’t be what you expected.Images tend to represent the design scheme in some way, but they are not show the exact space, so just trust your designer and get ready to be surprised. After all this is the fun part of the process!

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