Interior design in Fitzrovia

Fitzrovia interior design: a new-build flat where every centimetre counted

Fitzrovia interior design from first sketch to handover: how we designed a three-bedroom new-build apartment with small bedrooms, and what we'd do for yours.

Location: Fitzrovia, London
Building: New-build apartment, 3 bedrooms
Scope: Whole apartment
Services: Interior design

The brief

Like many central London new builds, the apartment had good living space and surprisingly small bedrooms. The job was to make every room feel luxurious without feeling crammed.

Standard furniture often didn't fit, so much of what's in the bedrooms was designed for the exact room it sits in.

What we changed

Bespoke beds

Standard beds wouldn't fit, so we designed beds to the exact dimensions of each room.

The 8cm problem

One bedroom didn't have 8cm to spare for a padded headboard, so wall-mounted artwork does the job instead.

Statement headboard

An oversized headboard was built in sections, so it could go up the stairs and be put together in the room.

Living space

Mustard armchairs, patterned curtains and dark joinery give the open-plan living room its warmth.

Open-plan living room in a Fitzrovia apartment

Around the apartment

Living room in a Fitzrovia new-build apartment

Bedroom with a bespoke statement headboard

Bedroom in a Fitzrovia new-build apartment

Principal bedroom in a Fitzrovia apartment

Fitzrovia interior design: what to plan for

Most of our Fitzrovia work is in new-build and mansion-block apartments, where the managing agent sets its own rules on working hours, deliveries and lift use. Fitzrovia sits across Camden and Westminster, and much of it is in conservation areas. We plan for all of this from the first meeting, so it doesn't hold up the job.

We've been designing London homes for 18 years. In that time, our bathrooms and kitchens have won national awards. The first conversation is free, and we can usually meet within a few days.

See the full project