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Fitzrovia Penthouse Apartment

A modern, neutral two-bedroom apartment in the heart of London. Project Goal: To create a stunning lounge and dining area that immediately captivates upon entry, effectively integrating existing materials and addressing the current design dissonance.

SERVICE Interior Design

SIZE 

AREA Fitzrovia

To cultivate an immediate and unforgettable sense of arrival. The space is conceived to deliver a breathtaking initial impact, establishing a powerful narrative of unparalleled luxury and refined elegance that resonates throughout the entire penthouse.

 

02  

Meeting the brief

At the heart of this transformation lay a clear and ambitious vision, guided by a set of foundational principles. The primary directive was to cultivate an immediate and unforgettable sense of arrival, establishing a powerful narrative of unparalleled luxury that would resonate throughout the entire penthouse. This was to be achieved through a profound material harmony, thoughtfully weaving the property’s signature palette into a cohesive and textural design language. Furthermore, the residence was mandated to master a duality of purpose, appointed with an elegance in function that could gracefully accommodate both intimate repose and grand-scale entertaining. Finally, the project demanded a masterful reimagining of the existing footprint, resolving inherent architectural challenges to forge a more intuitive and harmonious procession through the home that elevates the very art of living.

 

01  

Brief & scope

At the heart of this transformation lies a clear and ambitious vision, guided by four foundational principles intended to elevate the residence to an exemplar of contemporary luxury.

To achieve a profound material harmony. The design will thoughtfully echo the property’s signature palette, weaving a cohesive aesthetic language through a rich, textural dialogue. This ensures a sophisticated continuity that feels both deeply considered and effortlessly organic.

In responding to this mandate, Kia Designs orchestrated a design process that was both rigorously analytical and artistically intuitive. The project commenced with a forensic evaluation of the existing lounge and dining area, where every architectural nuance, every sightline, and every interplay of light was meticulously documented to understand the soul of the space. From this foundation, a comprehensive study was undertaken to identify the penthouse’s core material DNA. The design team then masterfully integrated these signature elements into the new scheme, creating a seamless and resonant conversation between the entrance and the rest of the residence. This informed a powerful design concept, crafting an entrance that was not merely a passage, but a destination in itself—a visually arresting prelude to the home’s private quarters. 

With the vision crystallized, Kia Designs re-choreographed the layout. The new arrangement masterfully accommodates both grand dining and intimate lounging, creating distinct zones that feel both separate and harmonious, enhancing the sense of scale and grandeur. Into this reimagined space, furniture was not merely selected; it was curated. Each piece from renowned artisans and design houses was chosen for its sculptural form, material integrity, and ability to complement the architectural envelope, creating an ensemble that feels collected over time, yet perfectly cohesive. A sophisticated, multi-layered lighting scheme was engineered to sculpt the environment, transitioning the mood from a bright, sun-drenched afternoon to a chic, atmospheric evening at the touch of a button.

The design was completed with a final layer of exquisite decorative elements. Substantial works of art, custom textiles, and thoughtfully placed accessories provide moments of discovery and imbue the space with a distinct personality. It is this final, artful touch that transforms the residence from a spectacular property into a truly personal home, far exceeding the initial brief and setting a new benchmark for discerning buyers.


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Studio Address

148 Tooley Street, London, SE1 2TU
studio@kiadesigns.co.uk
+44 20 8065 5317

Opening Hours

Monday – Friday — 9am – 5.30pm
Saturday — Closed
Sunday — Closed

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