Interior design in Primrose Hill

Primrose Hill interior design: one family townhouse, traditional with a twist

Primrose Hill interior design from first sketch to handover: how we redesigned a four-storey townhouse by Regent's Park over two projects, from the top floor down, and what we'd do for yours.

Location: Primrose Hill, by Regent's Park, London NW1
Building: Four-storey period townhouse
Scope: Top-floor bedrooms and bathrooms, then the living and dining rooms
Services: Interior architecture and interior design

The brief

Traditional with a twist. The family love the character of their period house but didn't want it to feel old-fashioned, so classic pieces sit alongside colour, pattern and a few surprises.

We started at the top: a walled-in landing and a run of box rooms that were only used for storage. A few years later the family asked us back to redesign the living and dining rooms.

Dining room with terracotta walls and patterned wallpaper

Guest bedroom with a green scalloped headboard in a Regent's Park townhouse

What we changed

Top floor

We opened up the landing and turned the box rooms into two good-sized bedrooms and a guest suite with its own en-suite and work space.

Bathrooms

Pale blue tiles, patterned floors and dark vanity units, plus a utility room and built-in storage throughout.

Living room

A pink velvet ottoman and blue patterned rug bring colour to a calm, classic room, with space for the piano.

Dining room

A terracotta painted dado under patterned wallpaper, with a chandelier and round mirror over the fireplace.

Living room fireplace with a blue patterned rug

Around the house

Living room with a pink ottoman by the fireplace

Winding staircase with a red stair runner

Bathroom with pale blue tiles and a patterned floor

Shower rooms with glass screens and patterned floors

Looking up the stairwell to the top floor

Round mirror over the dining room fireplace

Bedroom with yellow curtains and a chandelier

Primrose Hill interior design: what to plan for

Most of our Primrose Hill and Regent's Park work is in tall Victorian and Georgian townhouses, and much of the area is a Camden conservation area. Reworking a whole floor means checking walls, services and what needs consent before the design is fixed, and phasing the work so the family can stay at home. We plan for all of this from the first meeting, so it doesn't hold up the job.

We've been designing London homes for 18 years. In that time, our bathrooms and kitchens have won national awards. The first conversation is free, and we can usually meet within a few days.